Marketing Review 2017-12-06T18:57:31+00:00

Marketing Review

We examine the current marketing programme and process against the goals of stakeholders and sales strategy and links objectives, strategies and tactics together with measurements, monitoring and controls to ensure thorough implementation and alignment.

The key to the highest levels of assured business growth comes from a methodical analysis of your business to identify areas of improvement and exactly how to improve these areas before action is taken.

It isn’t just about broad changes to marketing and sales strategies; it’s also about identifying even the smallest of details to be optimised, as many small tweaks can accumulate into a considerable increase in marketing output, sales conversion rates and ultimately business growth

At IBG, no stone is left unturned by our business acceleration experts when it comes to analysing the status of your business and finding new ways to grow your business to the next level.

Marketing Review examines the current marketing programme and process against the goals of stakeholders and sales strategy and links objectives, strategies and tactics together with measurements, monitoring and controls to ensure thorough implementation and alignment.

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  • An integrated sales and marketing strategy

  • Areas of variance between marketing and business goals

  • Customer segmentation and positioning strategies and messaging

  • Analysis and differentiation of product or service strategies

  • Optimal use of social media and other channels

  • Data and technology review

 

BENEFITS

  • Immediate game changing actions

  • Motivated stakeholders all on the same page

  • Quick wins and tactics

  • Actions to overcome barriers to growth

  • Provide focus for sustained growth

What Some of Our Clients Have to Say

IBG has worked with us to build our UK ‘go to market’ strategy, and within 2 months of their engagement have provided two new six figure business deals for us with several more in the pipeline. IBG not only generated these opportunities but lead the whole sales process to it’s successful closure. I could not recommend IBG highly enough.

Pavan Kumar, Senior Director - SBU

IBG are a true leader in their field and are unrelenting in their quest to provide their clients and partners with ground-breaking solutions to facilitate rapid growth.

Mike Giles, CEO - Prospecting Wizard

IBG helped us to uniquely position our services, identified our target market and developed an accelerated go to market plan. They then helped us execute on that which resulted in us generating a pipeline of opportunities. There is no question that IBG made the difference and I would recommend them without question.

Keith Fleishman, Managing Director, Commercial & Enterprise UK - Bluewolf

IBG didn’t just help us communicate with our prospects – they helped us engage with them with a clear value proposition that differentiates us from our competition. IBG lead-generation techniques delivered high return on investment – less wasted money on telemarketing and cold calling, putting us in front of the right people – people who want to buy.

Maurice Aroesti, Managing Director - OCS Consulting PLC

We had a challenge with sales and margins falling and losses being incurred. We were referred to IBG to help us. Within 6 months our sales rose by 30 per cent and profitability returned. IBG made us realise the value of data and target marketing and the opportunities they presented and helped us to not only build more valuable data, but extend our market appeal significantly and to build a data asset that significantly upped our business valuation multiplier. I would highly recommend Simon’s and IBG services.

Tim Howard, Founding Director - Digital Field Solutions

We’re Here To Help Your Business Blast Off!

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